Halal has evolved into a way of life with numerous dimensions. The Halal economy has grown
beyond the food and beverage industry and has spread out to include other sectors like healthcare, cosmetics, pharmaceuticals, tourism, fashion, and logistics. This current study aims to investigate how integrated marketing communication (IMC) campaigns are used to promote fashion specifically hijab by using the AIDA model. Two successful corporations were selected for this study: dUCk Scarves and Naelofar Hijab. These two business..
artikel penuh

Halal has evolved into a way of life with numerous dimensions. The Halal economy has grown
beyond the food and beverage industry and has spread out to include other sectors like healthcare, cosmetics, pharmaceuticals, tourism, fashion, and logistics. This current study aims to investigate how integrated marketing communication (IMC) campaigns are used to promote fashion specifically hijab by using the AIDA model. Two successful corporations were selected for this study: dUCk Scarves and Naelofar Hijab. These two businesses were selected due..
artikel penuh

The COVID-19 pandemic and its subsequent measures have had a significant impact on the experience of loneliness among university students. The transition from face-to-face to online communication, followed by a return to face-to-face encounters, disrupted the established social connections and support systems that are crucial for students' well-being, posing a significant risk to their mental health, including the development of depression, anxiety, and low self-esteem. This study aims to examine the relationship between Facebook usage, parental..
artikel penuh

Abstract: This article deliberates the conceptual framework for free trial as a powerful tool to entice new subscription to Netflix streaming media content. The transformation of technology has made the convergence of telecommunication and broadcast networks seamless. Thus, the boundaries between the telecommunication and broadcasting industries collapsed. This resulted that audiences are able to watch Netflix on any type of devices, anywhere at any convenience time possible. The free trial period is considered one of the key success factors for..
artikel penuh

This article investigates the relationship between CSR activities, CSR communication and corporate reputation of a fast-food company as perceived by customers. The importance of CSR has been emphasized by companies in order to ensure its survival and sustainability. CSR initiatives is said to have impact on how the publics perceive a company. The good deeds define responsibility, ethical and caring. However, scholars also argue that for CSR to be impactful it must be communicated. Thus, the main questions addressed are: does CSR initiated by com..
artikel penuh

The use of Arabic as the second language in the world and the development of the Arabic language and the passage of time have placed the language of the Quran as one of the main languages in the world. Malaysia has made strides by introducing Arabic language subjects at all levels of education starting from primary to tertiary education. The purpose of this study was to find out the level of mastery of Arabic through the TikTok application among Year 3 students at University Science Islamic Malaysia. The objective of this study is to find out th..
artikel penuh

Dunia begitu pantas berubah disebabkan ledakan maklumat dan teknologi komunikasi. Natijah utama dari penggunaan media baharu adalah terhadap tingkahlaku remaja masa kini. Saling berkongsi maklumat kini diteliti dari pelusuk jenis aspek. Pembentukan tingkah laku seolah bergantung penuh dengan pendedahan dari alat komunikasi yang mendedahkan kepada penggunaan media baharu masa kini. Kajian ini bertujuan untuk mengkaji pengaruh individu yang mempunyai pengaruh sosial yang tinggi yang mampu mempengaruhi dan memberi kesan kepada pembinaan skema pemik..
artikel penuh

The profound impact of political polarization on the democratic framework necessitates a thorough examination of the potential role of Propaganda in exacerbating this phenomenon. The objective of this research is to analyze the complex connection between Propaganda and political polarization during PRN15 in six (6) states (Kedah, Kelantan, Terengganu, Penang, Selangor, and Negeri Sembilan). Additionally, this study aims to investigate the role of digital media as a mediator in this intricate relationship. The pervasive presence of digital media ..
artikel penuh

The relationship between film and audience is linear in that takes pictures and scenarios from real life experiences and produces it in a recorded form as a film. Signs are used in the film to communicate with the audience by giving an understanding of what is presented by the filmmaker. A visual representation in films allows the abstract and imaginative to stand alone in front of humans to establish meanings to fill in with cultural elements. The audience's interpretations of signs in a film might have a positive or negative impact on the narr..
artikel penuh