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Abstract
The rise of social media today is drastically changing the way information are being shared among the society. Social media has allowed the digital users to disseminate various issues including political issues. The aim of this study is to define the key receptions and social media actions among the Generation Z towards Malaysian political online documentary, ‘Kisah Tauke Mancis dan Minyak Tumpah’, an award winning documentary in Freedom Film Fest (FFF) 2011. A qualitative approach was carried out through focus group discussions with 21 informants ..
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Abstract
This paper is aims to explain how amplification dan analytics in podcast can be utilized to reach a new ocean of audiences. Audio is an incredibly efficient, economical and effective vehicle for reaching target audiences in a personal and engaging manner and is helping an increasing number of producers to grow their audience and generate new revenue streams every day. Traditional media including FM radio have been threatened by digital media. To make sure radio to continue to evolve to stay relevant, RTM has embraced podcasting as its new audio on ..
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Abstract
Social media and music promotion are inextricably linked in the digital-driven music industry. This further proposes a new mechanism in the industry of measuring a music commodity's success or identifying an effective pop music identity in the music market by specificities such as the numbers of followers, views or engagement from social media. However, the changing landscape of the music market or industry as a whole has created an emerging (and worrying) trend, witnessing the presence of ‘pseudo-artist’ namely the cosmetics entrepreneurs who are ..
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Abstract
Pada masa ini, realiti maya 360° dan teknologi baru sedang berkembang dengan pesat. Realiti maya 360° adalah gambaran maya mengenai tarikan, destinasi, atau pengalaman pengguna yang sebenar menggunakan dunia tiga dimensi (3d) teknologi inovatif sebagai permulaan untuk mengunjungi destinasi atau sebagai cara untuk memperluas pengalaman pengguna sebelumnya. Pembangunan aplikasi realiti maya 360° telah dibangunkan oleh ramai penyelidik dengan pelbagai tujuan termasuklah dalam industri pelancongan. Ketika kemajuan dalam teknologi baru dibuat, peningkat..
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Abstract
Media archiving was rarely being used in earlier years. However, this has caused a lot of limitations in the news searching process. To overcome this, News and Current Affair Department, RTM has proposed a new HD News Digital Archive System for the whole Malaysia coverage. This article will share the insight of developing this system to manage media coverage either in raw or edited versions. These media materials can further be published on either TV, radio or social media platforms.
Abstract
In this study, the causes of the 3D animation phenomenon are thoroughly investigated and researched using the cultural imperialism, cultural flow, and cultural hybridization models. The animation is a blend of technology and art. This study claims that cultural imperialism in the animation industry is mainly reflected by animation technology, with 3D animation being especially evident. Cultural exchange and cultural identity are mainly reflected in the artistic creation of animation, which is classified into five categories: storytelling, character..
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