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This study explores the relationship between mindless scrolling on Instagram and academic procrastination among undergraduate students at Universiti Pendidikan Sultan Idris (UPSI), Malaysia. In today’s digital age, short-form video content, especially via Instagram Reels, has reshaped students’ media consumption, often leading to prolonged, passive engagement known as mindless scrolling. With concerns about declining academic productivity and time management, this research examines how such digital behaviours correlate with delays in academic responsibilities. Grounded in Cognitive Behavioural Theo..
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This study examines Chinese international students’ understanding and application of local interaction patterns in Malaysia through their engagement with the local Malaysian community. Adopting a qualitative case study approach, the research collects data through in-depth interviews with selected Chinese international students to explore their lived experiences and views of cross-cultural adaptation within the Malaysian context. Guided by the theoretical framework Integrative Theory of Communication and Cross-Cultural Adaptation, this study..
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Isu Gangguan Seksual Dalam Media Sosial Semakin Membimbangkan Selari Dengan Peningkatan Penggunaan Platform Digital Dalam Kalangan Mahasiswa. Penggunaan Media Sosial Yang Tidak Beretika Dan Kurangnya Kesedaran Serta Pengetahuan Dalam Kalangan Pengguna Menyumbang Kepada Peningkatan Kes Gangguan Seksual Siber Di Malaysia. Oleh Itu, Kajian Ini Dijalankan Untuk Menganalisis Tahap Penggunaan Media Sosial, Mengenal Pasti Tahap Pengetahuan Mengenai Gangguan Seksual Siber, Serta Mengkaji Hubungan Antara Penggunaan Media Sosial Dan Pengetahuan Mengenai Gangguan ..
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Pengaruh kandungan media sosial dalam keputusan pembelian atas talian dalam kalangan pelajar universiti semakin meluas. Kajian ini bertujuan untuk mengetahui peranan kredibiliti kandungan media sosial dalam mempengaruhi keputusan pembelian atas talian pelajar Universiti Pendidikan Sultan Idris (UPSI). Dengan menggunakan pendekatan kualitatif, pengumpulan data telah dilakukan melalui kaedah perbincangan kumpulan fokus (FGD). Pemilihan peserta dilakukan menggunakan persampelan bertujuan yang melibatkan lapan orang pelajar UPSI. Kajian ini turut menggunaka..
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This study examined how attachment-related behaviours shaped trust among young married couples in the Klang Valley, Malaysia. Rising concern about marital instability among young families motivated an exploration of the communication, emotional-regulation and relational practices through which trust was developed and maintained. Guided by attachment theory, the study adopted a qualitative phenomenological design and conducted semi-structured interviews with five married couples (10 participants). The interview guide was informed by constructs from attac..
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Kajian ini mengkaji isu ketidakseragaman dalam penggunaan Bahasa Melayu sebagai bahasa penghubung dalam kalangan masyarakat berbilang kaum di Malaysia, khususnya dalam konteks kehidupan seharian. Walaupun Bahasa Melayu telah diangkat sebagai bahasa kebangsaan dan simbol perpaduan nasional, penguasaan dan pengamalannya masih tidak menyeluruh, terutamanya dalam komuniti luar bandar yang terdiri daripada pelbagai etnik. Kajian ini bertujuan untuk menilai keberkesanan Kempen “Bahasa Tanggam Perpaduan” dalam meningkatkan tahap pengetahuan, sikap dan amalan t..
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Online dating apps have grown in popularity as a way for young adults to start and sustain relationships in a world that is becoming more digital. The qualitative study explores digital relationship idssdeuaujmn the use of online dating apps among young adults through the lens of uses and gratifications theory. By the Uses and Gratification theory, in-depth interviews were conducted with 10 respondents who were selected by specific criteria. According to a thematic analysis, two major gratification themes were revealed, such as unmet gratification and t..
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Globally, university students' mental health is becoming a bigger issue, especially in Malaysia, where effective help-seeking is still hampered by cultural stigma and restricted access to counselling. With their anonymity, scalability, and 24/7 accessibility, AI chatbots have become a cutting-edge method of providing mental health care as digital natives increasingly rely on technology for human assistance. This study examines the connection between Malaysian IPT (Institusi Pengajian Tinggi) students' emotional wellness, help-seeking attitudes, and AI c..
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With the increasing use of artificial intelligence in academic settings, especially among university students, this research aimed to explore how students’ dependence on AI tools for academic support, learning resources, and time management might influence their emotional regulation, emotional dependency, and self-esteem. This study examines the correlation between AI reliance and emotional well-being among students at Universiti Pendidikan Sultan Idris (UPSI). A quantitative research design was employed using a correlational approach. Data were collected through a self-administere..
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